Field reports
Apple Maps advertising, explained by people running it.
Short guides. Apple's real rules. Our own numbers, as they come in.
All guides
- Money 3 min
How much do Apple Maps ads cost?
Apple Maps ads are auction priced with no minimum spend. What you pay for, what moves the price, the two Apple credits, and how to set a first budget.
Read - Money 3 min
Apple Maps ads launch credit: 15% back, explained
Apple gives eligible brands 15% of monthly ad spend back for a year, plus $150 for new brands. Your first campaign must be live by October 11, 2026. Here is how.
Read - Comparison 4 min
Apple Maps ads vs Google Maps ads
Same idea, different rules. One ad per search, blocked categories, no user tracking and a 15% launch credit, compared with a mature Google Maps ad product.
Read - Rules 3 min
Who can advertise on Apple Maps?
The three requirements every Apple Maps advertiser must meet, the categories Apple blocks outright, and the ones it restricts or reviews case by case.
Read - Getting started 4 min
Apple Business setup for Apple Maps ads
Claim your locations, get verified fast, and build a place card strong enough to advertise with. The unglamorous step that sets your launch date.
Read - Rules 3 min
Where Apple Maps ads appear, and what they look like
Two placements, three ad formats, six things a customer can do from your ad. What a searcher actually sees when you are the one advertising on Apple Maps.
Read - Getting started 3 min
How to add your business to Apple Maps
Claim your business on Apple Maps free through Apple Business: create a profile, verify your location, and control your name, hours, photos and actions.
Read - Getting started 3 min
Apple Maps ads keywords: Search Match or choose your own
Yes, you can target specific search terms on Apple Maps. How keywords and Search Match work, when to use each, and how to structure ad groups around them.
Read - Getting started 3 min
Apple Maps marketing: the 2026 playbook
Apple Maps became a marketing channel in 2026. The free layer, the paid layer, and how to run both: listing, place card, the single ad slot, and reporting.
Read
Field reports
Our numbers, before they go public.
Claim platform access. You get what we see in the auction first, and founding pricing when it opens.